Digital Marketing Strategy
Marketing made manageable: strategies that save you time and get real results.
Your business deserves more than guesswork when it comes to online marketing. A solid digital marketing strategy takes the overwhelm out of “What do I post? Where do I post? How do I get people to notice my business?”— and replaces it with a clear, step-by-step plan to reach the right people and grow your brand.
I help businesses of all shapes and sizes create smart, practical, and doable marketing strategies that get results without overwhelming you. Whether you’re just starting out or ready to take things to the next level, I’ll map out the steps so your online presence works harder for your business.
Not sure where to start with marketing? Let’s figure it out together.
My Digital Marketing Strategy Services
One time local optimization
This service is designed to help your business show up more clearly and consistently in local search results, so the right people in your area can actually find you.
What’s included:
Google Business Profile Optimization
Verify and optimize your business listing, confirm your service areas, and fine-tune your profile to reflect what you offer and where you serve.Yelp Listing Setup & Optimization
Claim or update your Yelp profile and optimize it for your services and target locations.Local Directory Listings
Create and optimize listings on relevant, industry-related platforms such as local magazines, classifieds, and business directories (where applicable for your business).SEO for All Listings
Apply targeted keywords and service-based search terms across all profiles to improve visibility and consistency in local search.
One time Website Performance & SEO Setup
This service focuses on strengthening your actual website so it’s easier for search engines to understand, and easier for real people to use.
What’s included:
In-Depth Website Audit
Review your site for technical issues, content gaps, and design or usability problems that may be holding your site back. This includes site speed, mobile responsiveness, user experience, and overall SEO structure.Search Engine Setup & Tracking
Connect and configure Google Search Console and Google Analytics to help monitor performance and understand how people are finding and using your site.Page & Image Optimization
Optimize existing pages and images with proper keywords, meta titles, and meta descriptions so your content aligns with search engine best practices.Technical SEO Improvements
Fine-tune headings (H-tags), page speed, mobile performance, and internal structure to help search engines crawl and rank your site more effectively.SEO Tools & Plugins Setup
Install and configure SEO tools or plugins (where applicable) to support future blog posts and ongoing content optimization.
Ongoing SEO & Lead Generation Strategy
This service is designed for businesses that want consistent growth, not just a one-time boost. Instead of setting things up and walking away, I stay involved to help your online presence continue to improve, adapt, and bring in the right kind of traffic over time.
What’s included:
Monthly SEO Monitoring & Adjustments
Track how your website and listings are performing in search results and make ongoing updates to improve visibility and ranking.Keyword & Content Strategy
Identify new search opportunities based on how people are actually looking for your services, and guide content updates or blog topics to support those searches.Lead Generation Support
Optimize calls-to-action, contact forms, and key pages to help turn visitors into real inquiries and potential clients.Performance Reports & Insights
Provide simple, easy-to-understand updates on what’s working, what’s improving, and where new opportunities exist — without overwhelming you with technical jargon.Ongoing Site & Listing Optimization
Keep your website and business listings aligned with best practices as search engines and platforms evolve.
Social Media Management
This service is designed for business owners who want a consistent, on-brand social media presence without having to juggle content creation, posting schedules, and engagement on their own.
What’s included:
Content Creation & Curation
Create or gather photo and video content that reflects your brand, your services, and your voice.Written Captions & Messaging
Develop clear, engaging written content that speaks to your audience and stays aligned with your brand tone.Scheduling & Posting
Plan and publish content across your selected social media platforms to maintain a consistent and reliable posting schedule.Brand Consistency
Ensure visuals, language, and messaging stay cohesive across all platforms so your business looks and feels the same everywhere people find you.Engagement Support
Collaborate with you or a designated team member to help monitor comments and direct messages, and respond in a timely, professional way.Monitoring & Reporting
Track activity, mentions, and overall performance, and provide simple insights into what’s working and where improvements can be made.
Why a Digital Marketing Strategy Matters
Without a strategy, it’s easy to waste time posting randomly, chasing trends, or trying to do everything at once. A smart digital marketing strategy helps you:
Save time by knowing exactly what to focus on.
Stay consistent so your audience learns to recognize and trust you.
Reach the right people instead of shouting into the void.
Turn engagement (likes, views, follows) into actual leads and sales.
The goal isn’t just to be “online”—it’s to make sure your online presence is actually working for your business.
Learn more about other services offered such as SEO Services, Custom Web Design, and Article & Blog Post Writing Services.
FAQ for Digital Marketing Strategy
Here are the most common questions small and local businesses ask before starting a digital marketing project with Corri Gidden LLC.
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Not always—it depends on your current website.
If your site loads slowly, looks outdated, or makes it difficult for potential customers to take action, it can limit the effectiveness of your SEO, Google Ads, and overall marketing efforts.
I evaluate your website first to determine whether improvements can be made to your existing site or if a full redesign would make more sense. The goal is to make sure your marketing not only brings in traffic, but helps turn that traffic into real leads and customers.
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SEO is a long-term strategy, and most businesses begin seeing meaningful improvements within 3–6 months, with stronger results building over time.
Local SEO can sometimes produce results faster depending on your competition, search volume, and the current condition of your website and online presence.
I focus on more than just keyword rankings—I look at overall visibility, website traffic, and lead generation to help ensure your SEO efforts are supporting real business growth.
For businesses looking for faster short-term visibility, SEO can also be paired with Google Ads as part of a broader digital marketing strategy.
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Yes. I help businesses create, manage, and optimize Google Ads campaigns designed to attract the right audience and generate measurable results.
This includes campaign setup, keyword targeting, ad creation, optimization, and ongoing performance monitoring. The goal is not simply to generate clicks, but to help bring in qualified traffic that is more likely to convert into leads and customers.
Google Ads can also work especially well when paired with SEO as part of a broader long-term marketing strategy.
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Absolutely. I work with businesses of all sizes, including small and growing businesses looking to strengthen their online presence and generate more leads.
I also understand that every business has different goals, budgets, and challenges, which is why every strategy is customized based on what makes the most sense for your business specifically.
Whether you’re just getting started or looking to scale, the focus is always on creating a strategy that supports long-term growth and real results.
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That depends on the type of support you’re looking for and how involved you would like to be in the process.
Some businesses prefer a more collaborative approach where we work together on strategy and direction, while others prefer ongoing support where I handle more of the implementation, optimization, and day-to-day management.
Either way, I try to keep your workload light. I’ll typically ask for some basic information about your business, services, goals, and target audience, and from there I can handle much of the website, SEO, advertising, and tracking setup for you.
You’ll always have visibility into what’s happening and how things are performing—without feeling overwhelmed by the technical side of digital marketing.
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No. I believe businesses should continue working with someone because they see value in the results and support they’re receiving—not because they feel locked into a long-term agreement.
Many small businesses prefer month-to-month SEO or Google Ads management so they can scale up or pause as needed. Some services may work best as ongoing monthly support, especially for SEO and digital marketing, but the approach is always flexible and based on your business goals, needs, and comfort level.
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Digital marketing costs can vary depending on the services you need, the size of your business, your goals, and how much ongoing support is involved.
Some businesses may only need strategic guidance and occasional support, while others may benefit from more comprehensive ongoing management for SEO, advertising, or social media. I provide recommendations and pricing during the consultation with no pressure.
Because every business is different, I focus on creating customized solutions that align with your goals and budget while prioritizing the areas that will have the greatest impact.
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I’m not a big agency — I work directly with small and scaling businesses and focus on real results. The process is simple, communication is clear, and nothing falls through the cracks. I combine web design, SEO, and Google Ads into one cohesive system so your marketing works together instead of in silos. I take a personalized, strategy-first approach to digital marketing rather than using one-size-fits-all solutions.
Every business is different, which is why I focus on understanding your goals, your audience, and what will actually help your business grow—not just what sounds good on paper.
My goal is to help businesses build a stronger online presence that supports real long-term results.
Client Reviews
“My business had a great experience getting our website built. Corri also made great advertisements in or city local magazine. I won't choose anyone else.”
— J. Johnson“I have referred various clients to Corri Gidden. She was quick to respond and take care of their needs to their satisfaction. She is very dedicated to her business and has a hard work ethic. I highly recommend!!!!”
— B. J. Oster“Working with Corri has been awesome. All of the missing skills I lack for web, advertising, etc. Corri fills in perfectly and to a highly-professional degree. Fees are absolutely reasonable and my traffic has reflected the efforts. Will continue to utilize Corri in the future and highly-recommend!”
— J. Gardner
