Mastering Social Media Scheduling: Tips to Saving Time While Growing Your Business
Hey friend! I thought I’d share with you these tips to saving time while growing your business.
Let’s be real- running your business, serving clients, and still finding time to post consistently on social media can feel like trying to juggle flaming swords while riding a unicycle. I’ve been there… sitting at my desk, realizing it’s been weeks since I last posted, wondering how on earth everyone else seems to keep up.
But here’s the truth: You don’t need to be glued to your phone 24/7 to win at social media. With the right strategy (and a few free or affordable tools), you can show up consistently, build trust with your audience, and still have time to do what you love- serving your clients and growing your dream.
Why Scheduling Your Social Media Posts Helps You Win
Consistency builds connection - People can’t buy from you if they forget you exist. Regular posts keep your brand fresh in their minds.
It saves your sanity - Instead of scrambling every day to think of something to post, you plan ahead and free up mental space.
You can batch-create - Writing multiple posts at once is so much easier (and faster) than doing it piecemeal every day.
It helps you stay on message - Scheduling allows you to see the bigger picture and keep your content aligned with your goals.
Think of it like meal prepping for your business- you’re setting yourself up for success all week long.
Tools That Make Scheduling Simple (Even Free Ones!)
You don’t need a large budget to make scheduling work for you. Here are some of my favorite tools:
Meta Business Suite (FREE) - You can schedule posts for Facebook and Instagram in one dashboard. As long as you have a business account with Facebook or Instagram, you already have this resource at your fingertips!
Buffer (FREE plan available) - Easy to use for multiple platforms. Allows you to schedule postings to Twitter, Instagram, Facebook Pages, and even Facebook Groups.
Hootsuite - Also allows you to post to multiple platforms, including LinkedIn and Google +, You can see your likes, mentions, comments and reply from this platform.
Canva (FREE) - This is not just for graphics anymore! They have come a long way. Canva lets you schedule posts directly once you design them.
Later (Free tier) - Great for visual planning of Instagram posts.
Google Sheets or Trello (FREE) - If you like organizing content ideas visually before posting, there is always Google Sheets to help you with that part!
How to Schedule Like a Pro (Even if You’re Just Starting)
Pick 2-3 platforms only - Your don’t need to be everywhere. Start where your ideal audience hangs out most. Are they on Facebook and Instagram, or Instagram and Twitter?
Batch your content creation - Set aside 1-2 hours a week to create all your posts.
Use a simple content plan - Think of it like this:
Motivation Monday - an inspirational quote or story
Tip Tuesday - a quick helpful tip
Friday Engagement Post - ask a question or post a poll
Schedule ahead - Use one of the free tools above to load your posts for the week or even the whole month.
Leave room to be human - Scheduled posts handle the baseline, but still pop in to comment, respond, and show your personality. After all, that is where you are going to be able to step up from the pool of other like businesses on social media, and show everyone who you really are and why they should choose/follow you.
Remember: Done Is Better Than Perfect
Friend, you don’t need fancy, polished posts every day to make an impact. You just need to show up. Consistency, heart, and authenticity will always win over perfection.
And here’s the beautiful part: God didn’t call you to burn out. He gave you this dram and the tools to grow it with wisdom. Scheduling is just one way to steward your time and energy well, so you can focus on what truly matters.
Ready to breathe a little easier? Try one of the free scheduling tools this week and see how it changes your workflow. And if you want a custom content plan designed just for your business, reach out -I’d love to help you shine online without the overwhelm.
Until next time,
Corri Gidden :)